The Lego competition was to create a campaign that was both aimed at the young audience as well as their parents. Looking at Legoland it looked like miniature towns, I was intrigued by this idea and I wanted to use the tilt shift effect to make real cities look miniature. However I wanted to give the video some sort of loose narrative so people could connect with it. Looking at a field of grass reminded me of that great slab of green Lego you always used as the base. This got me thinking about this idea of building up; something starting small and growing, so the idea was to have a the video start in a field and end with a built up city, it was meant to echo the idea of Lego and the child’s imagination growing, and ideas getting bigger.
So now i am going to go location scouting, finding good locations around Sheffield as well as Manchester to do a bit of filming.
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