Green Slab - A growing City

The idea was that when you start off building you might build a small house at first, then as you get older and imagine more things and get more creative, you expand the complexity of your buildings. I wanted to simulate this notion with real life footage. I will take footage of both rural and urban environments to try and put this idea of a city landscape growing.

Idea - Adding a Narrative

Ok so i know i want to do a tilt shift video however I wanted to give the video some sort of loose narrative so people could connect with it. at a field of grass reminded me of that great slab of green Lego you always used as the base. This got me thinking about this idea of building up; something starting small and growing, so the idea was to have a the video start in a field and end with a built up city, it was meant to echo the idea of Lego and the child’s­ imagination growing, and ideas getting bigger.

time lapse video

A crucial part that makes the miniature effect is the time lapse effect, if i am to do i would need to record a scene for a prolonged period of time so I could then speed up the footage in post.

Tilt Shift Videos

I've known about this technique for a while and have become really fascinated by it. The way the blur around the edges and the speeded up footage fools the viewer eye in to believing they are watching a model town, or miniature object, when in fact its real life.

I really like this technique and i think it could work well with lego e.g. building towns etc

Legoland

When i looked at pictures of legoland, it gave me the idea of playing on the miniature city idea, could i do this in really life somehow. 

A town called Panic!

I really like the style of this film, the way it uses lots of toy figures. Although its not lego i really intrigued by the movement, it's fast and jumpy, something i think would appeal to the younger auidence, could i do something in real life to emulate this kind of movement.

Lego Brief

The main points state:

Mission: Inspire and develop the builders of tomorrow. Vision: Inventing the future of play.
Play Promise: Joy of building, pride of creation. BrandValues:

• Imagination
  
• Creativity
  
• Fun
  
• Learning
  
• Caring
  
• Quality
  
  Media
  The campaign idea must be highly creative and integrated, potentially making use of multi-media channels.Whilst TV advertising should not be excluded from the proposal, bear in mind the budgets, resources and time that would be required to create and develop aTV campaign from scratch.
  
  Target Audience
  PrimaryTarget: Parents of boys aged 5-10
  SecondaryTarget: Parents of girls aged 5-10 Gift Givers